The most popular social media channel in the USA as of 2024 is Facebook, with 74.2% of internet users actively engaging with the platform. Following Facebook, the second most popular platform is Instagram, used by 60.5% of U.S. internet users. TikTok holds the third position with a 47% user penetration​ (Oberlo)​​ (The Global Statistics)​.

Facebook's dominance is significant, as it is accessed by over three-quarters of U.S. adults, making it the leading social media platform. Instagram and TikTok also play substantial roles, especially among younger demographics, contributing to their high engagement rates​ (Oberlo)​​ (DemandSage)​.

The number of sales an average small business gets from e-commerce marketing can vary widely based on several factors, including the industry, target market, quality of the marketing strategy, budget, and the effectiveness of the e-commerce platform. However, some general insights can be provided:

1. Industry Standards: Different industries have different benchmarks. For instance, fashion and apparel might see higher conversion rates than electronics or home goods.
   
2. Conversion Rates: The average conversion rate for e-commerce sites generally ranges between 1% to 3%. This means that for every 100 visitors to a website, 1 to 3 might make a purchase. High-performing sites can achieve conversion rates of 5% or more.
   
3. Traffic: The number of visitors to the site greatly influences sales. A small business with good marketing might attract thousands of visitors per month. If a site attracts 5,000 visitors per month with a 2% conversion rate, that would result in approximately 100 sales.
   
4. Average Order Value (AOV): The amount customers typically spend in a single transaction also affects total sales. Higher AOVs can significantly boost revenue even with the same number of transactions.
   
5. Marketing Spend: Businesses that invest more in effective marketing strategies (e.g., paid ads, SEO, social media marketing) typically see higher traffic and more sales.

To give a rough estimate, a small business might achieve:

• Low Range: 10-50 sales per month for businesses just starting out or with low traffic.
• Mid Range: 50-200 sales per month for businesses with moderate traffic and effective marketing strategies.
• High Range: 200+ sales per month for businesses with high traffic and well-optimized marketing efforts.

These numbers are very general and can vary significantly. To get a more accurate estimate, businesses often analyze their specific data and industry benchmarks. Please book a free ecommerce consultation with one of our CMO's at ecomko before launching an ecommerce business.

In 2024, Facebook remains the top social media platform for e-commerce conversions and sales in the USA. It continues to dominate in terms of driving social traffic and sales, with nearly two-thirds of social media visits to Shopify stores originating from Facebook and about 85% of all orders from social media coming through this platform. Facebook also boasts the highest conversion rate for social media e-commerce traffic at 1.85%​ (Shopify)​​ (brafton)​.

Instagram and TikTok are also significant players. Instagram is particularly noted for its high average order value and effectiveness in driving direct sales within the app. TikTok, leveraging its appeal to Gen Z, shows a strong return on investment (ROI) for e-commerce, with increasing numbers of users making purchases directly from the platform​ (HubSpot Blog)​​ (HubSpot Blog)​.

Overall, Facebook is the leader in conversion rates and sales effectiveness for e-commerce businesses, but Instagram and TikTok are growing rapidly in their influence and effectiveness in the social commerce space. Contact ecomko to manage your social media accounts.

Hiring a social media management agency like ecomko can offer several advantages over hiring your own employees for managing your social media presence. Here are key reasons why it might be a good idea:

1. Expertise and Experience

Agencies like ecomko specialize in social media management and bring a wealth of experience from working with various clients across different industries. This expertise can lead to more effective strategies and better results compared to an in-house team that may not have the same level of specialized knowledge​ (HubSpot Blog)​​ (Shopify)​.

2. Cost-Effectiveness

While hiring a full-time employee requires a significant investment in salary, benefits, training, and other overhead costs, an agency can often provide comprehensive services at a lower overall cost. This includes everything from content creation and posting to analytics and strategy development​ (Shopify)​​ (brafton)​.

3. Access to Advanced Tools and Technologies

Agencies typically have access to advanced tools and software for social media management, analytics, and reporting that might be too expensive for an individual company to purchase and maintain. These tools enable better tracking, optimization, and results measurement​ (HubSpot Blog)​.

4. Scalability and Flexibility

An agency can scale their services up or down based on your business needs, providing flexibility that is harder to achieve with an in-house team. This is particularly useful for handling seasonal fluctuations or launching new products and campaigns​ (brafton)​.

5. Focus on Core Business Activities

Outsourcing social media management allows your team to focus on core business activities and strategic initiatives. It frees up time and resources that can be better spent on areas directly related to your business growth and operations​ (HubSpot Blog)​.

6. Creative and Diverse Perspectives

Agencies bring diverse perspectives and creative ideas from their experience working with different brands and industries. This can lead to innovative campaigns and fresh content that might not emerge from a single in-house team​ (Shopify)​.

7. Comprehensive Strategy Development

Agencies provide a holistic approach to social media management, integrating it with your overall marketing strategy. They can ensure consistency and alignment across all marketing channels, maximizing your brand’s visibility and engagement​ (HubSpot Blog)​​ (brafton)​.

In summary, hiring a social media management agency like ecomko can provide expertise, cost savings, access to advanced tools, flexibility, and innovative strategies that are difficult to replicate with an in-house team. This can lead to more effective social media campaigns and better overall results for your business.

Book a meeting about ecomko's social media management services.

You are welcome to sign up with ecomko and use our Social media management platform as a standalone tool for your team for only $75 per month.

absolutely, our social media management team can design and develop your social media content in both static and video formats. Our social media team can manage your entire social media account including reporting. If you want us to also manage your paid social we will have our leadership team need access to your socials accounts and will request admin logins.

Yes! Our team manages paid social media marketing campaigns. Please book a call so we can discuss your social posting cadence in line with your budget. Book a call with ecomko.