The most popular marketing channel in e-commerce is typically search engine marketing (SEM), which includes both paid search advertising (PPC) and search engine optimization (SEO). SEM is crucial because it targets users who are actively searching for products and services, making it highly effective for driving traffic and conversions.

The number of sales an average small business gets from e-commerce marketing can vary widely based on several factors, including the industry, target market, quality of the marketing strategy, budget, and the effectiveness of the e-commerce platform. However, some general insights can be provided:

1. Industry Standards: Different industries have different benchmarks. For instance, fashion and apparel might see higher conversion rates than electronics or home goods.
   
2. Conversion Rates: The average conversion rate for e-commerce sites generally ranges between 1% to 3%. This means that for every 100 visitors to a website, 1 to 3 might make a purchase. High-performing sites can achieve conversion rates of 5% or more.
   
3. Traffic: The number of visitors to the site greatly influences sales. A small business with good marketing might attract thousands of visitors per month. If a site attracts 5,000 visitors per month with a 2% conversion rate, that would result in approximately 100 sales.
   
4. Average Order Value (AOV): The amount customers typically spend in a single transaction also affects total sales. Higher AOVs can significantly boost revenue even with the same number of transactions.
   
5. Marketing Spend: Businesses that invest more in effective marketing strategies (e.g., paid ads, SEO, social media marketing) typically see higher traffic and more sales.

To give a rough estimate, a small business might achieve:

• Low Range: 10-50 sales per month for businesses just starting out or with low traffic.
• Mid Range: 50-200 sales per month for businesses with moderate traffic and effective marketing strategies.
• High Range: 200+ sales per month for businesses with high traffic and well-optimized marketing efforts.

These numbers are very general and can vary significantly. To get a more accurate estimate, businesses often analyze their specific data and industry benchmarks. Please book a free ecommerce consultation with one of our CMO's at ecomko before launching an ecommerce business.

The top five highest sales-generating marketing channels in e-commerce typically include:

1. Search Engine Marketing (SEM):
2. Email Marketing:
3. Social Media Marketing:
4. Content Marketing:
5. Affiliate Marketing:

These channels are typically the most effective due to their ability to target specific audiences, drive traffic, and convert visitors into customers. The exact performance can vary depending on the business, industry, and marketing execution. ecomko can save you time and money contact us to launch your ecommerce marketing channels.

By 2028, U.S. e-commerce sales are projected to reach approximately $1.6 trillion. This growth reflects an increasing online retail penetration rate, which is expected to account for 28% of total retail sales in the country by that year. This represents a significant increase from the current levels and underscores the accelerating shift towards online shopping across various product categories​ (Forrester)​​ (Capital One Shopping)​.