The most popular social media channel in the USA as of 2024 is Facebook, with 74.2% of internet users actively engaging with the platform. Following Facebook, the second most popular platform is Instagram, used by 60.5% of U.S. internet users. TikTok holds the third position with a 47% user penetration​ (Oberlo)​​ (The Global Statistics)​.

Facebook's dominance is significant, as it is accessed by over three-quarters of U.S. adults, making it the leading social media platform. Instagram and TikTok also play substantial roles, especially among younger demographics, contributing to their high engagement rates​ (Oberlo)​​ (DemandSage)​.

Meta Marketing involves advertising on Facebook, Instagram, Messenger, and Audience Network. It benefits businesses by increasing brand awareness, driving website traffic, generating leads, and boosting sales through highly targeted ad campaigns.

In 2024, Facebook remains the top social media platform for e-commerce conversions and sales in the USA. It continues to dominate in terms of driving social traffic and sales, with nearly two-thirds of social media visits to Shopify stores originating from Facebook and about 85% of all orders from social media coming through this platform. Facebook also boasts the highest conversion rate for social media e-commerce traffic at 1.85%​ (Shopify)​​ (brafton)​.

Instagram and TikTok are also significant players. Instagram is particularly noted for its high average order value and effectiveness in driving direct sales within the app. TikTok, leveraging its appeal to Gen Z, shows a strong return on investment (ROI) for e-commerce, with increasing numbers of users making purchases directly from the platform​ (HubSpot Blog)​​ (HubSpot Blog)​.

Overall, Facebook is the leader in conversion rates and sales effectiveness for e-commerce businesses, but Instagram and TikTok are growing rapidly in their influence and effectiveness in the social commerce space. Contact ecomko to manage your social media accounts.

Hiring a social media management agency like ecomko can offer several advantages over hiring your own employees for managing your social media presence. Here are key reasons why it might be a good idea:

1. Expertise and Experience

Agencies like ecomko specialize in social media management and bring a wealth of experience from working with various clients across different industries. This expertise can lead to more effective strategies and better results compared to an in-house team that may not have the same level of specialized knowledge​ (HubSpot Blog)​​ (Shopify)​.

2. Cost-Effectiveness

While hiring a full-time employee requires a significant investment in salary, benefits, training, and other overhead costs, an agency can often provide comprehensive services at a lower overall cost. This includes everything from content creation and posting to analytics and strategy development​ (Shopify)​​ (brafton)​.

3. Access to Advanced Tools and Technologies

Agencies typically have access to advanced tools and software for social media management, analytics, and reporting that might be too expensive for an individual company to purchase and maintain. These tools enable better tracking, optimization, and results measurement​ (HubSpot Blog)​.

4. Scalability and Flexibility

An agency can scale their services up or down based on your business needs, providing flexibility that is harder to achieve with an in-house team. This is particularly useful for handling seasonal fluctuations or launching new products and campaigns​ (brafton)​.

5. Focus on Core Business Activities

Outsourcing social media management allows your team to focus on core business activities and strategic initiatives. It frees up time and resources that can be better spent on areas directly related to your business growth and operations​ (HubSpot Blog)​.

6. Creative and Diverse Perspectives

Agencies bring diverse perspectives and creative ideas from their experience working with different brands and industries. This can lead to innovative campaigns and fresh content that might not emerge from a single in-house team​ (Shopify)​.

7. Comprehensive Strategy Development

Agencies provide a holistic approach to social media management, integrating it with your overall marketing strategy. They can ensure consistency and alignment across all marketing channels, maximizing your brand’s visibility and engagement​ (HubSpot Blog)​​ (brafton)​.

In summary, hiring a social media management agency like ecomko can provide expertise, cost savings, access to advanced tools, flexibility, and innovative strategies that are difficult to replicate with an in-house team. This can lead to more effective social media campaigns and better overall results for your business.

Book a meeting about ecomko's social media management services.

You can run various types of ads, including image ads, video ads, carousel ads (multiple images or videos), slideshow ads, collection ads (highlighting products), and story ads. Each format caters to different marketing goals and creative strategies.

Reels get the most viewership and engagement and ecomko can develop reels for your Meta account.

We utilize Meta's robust targeting options, which include demographics (age, gender, location), interests (hobbies, preferences), behaviors (purchase history, device usage), and custom audiences (based on your customer data). We can also create lookalike audiences to reach people similar to your best customers.

CPC and CPM can vary based on industry, competition, and targeting specifics. On average, Meta CPC ranges from $0.50 to $2.00, while CPM can range from $5 to $15.

Key metrics include reach (number of unique users who saw your ad), engagement (likes, comments, shares), click-through rate (CTR), conversion rate (actions taken on your ad), and return on ad spend (ROAS).

ROI can vary widely, but on average, businesses see a return of $4 to $8 for every $1 spent on Meta ads. ecomko optimizes your Meta campaign performance over time through testing.