We Manage Relationships with Stand Out Brands

In the context of e-commerce and affiliate marketing, an affiliate sometimes called a Publisher an individual or company that promotes a merchant's products or services in exchange for a commission on sales or leads generated. Affiliates use various marketing strategies, such as content creation, social media, email marketing, and paid advertising, to drive traffic to the merchant's website. When a visitor takes a specific action, such as making a purchase or signing up for a service through the affiliate's unique referral link, the affiliate earns a commission.

An affiliate network is an intermediary platform that connects affiliates (publishers) with merchants (advertisers) who want to promote their products or services. The network provides a central database where affiliates can find and join various affiliate programs, and it offers tracking, reporting, and payment processing services. This allows merchants to manage their affiliate programs more efficiently and enables affiliates to access a wide range of promotional opportunities from different merchants in one place. Examples of popular affiliate networks that ecomko works with include Impact, Commission Junction (CJ) and Rakuten Marketing. We prefer to launch and manage clients with the Impact network as it is the most superior affiliate network currently in the USA.

Affiliate Management Agencies should provide affiliates with a variety of media to help them perform well in their marketing efforts. Key types of media include:

There should be media for all the types of affiliates you have, verticals they market to as well as deep linking media and special vanity or public promotions.

1. Banner Ads: Visually appealing and clickable images in various sizes to fit different website placements.
2. Text Links: Simple, trackable text links that affiliates can embed in their content.
3. Product Images: High-quality images of products that affiliates can use in their reviews, blogs, and social media posts.
4. Videos: Promotional videos or product demos that affiliates can share on their platforms.
5. Email Templates: Pre-designed email templates that affiliates can use for their email marketing campaigns.
6. Social Media Content: Ready-to-use posts, stories, and ads tailored for different social media platforms.
7. Promotional Copy: Compelling and well-crafted text that affiliates can use in their marketing materials.
8. Data Feeds: Up-to-date product feeds that affiliates can integrate into their websites to display product information dynamically.
9. Coupons and Discounts: Unique and trackable discount codes that affiliates can offer to their audience.
10. Landing Pages: Dedicated landing pages optimized for conversions that affiliates can direct traffic to.

Providing these resources helps affiliates create effective and consistent marketing campaigns, ultimately leading to better performance and higher conversions.

ecomko can develop and manage all of your brands affiliate media assets contact us today.

By 2028, U.S. e-commerce sales are projected to reach approximately $1.6 trillion. This growth reflects an increasing online retail penetration rate, which is expected to account for 28% of total retail sales in the country by that year. This represents a significant increase from the current levels and underscores the accelerating shift towards online shopping across various product categories​ (Forrester)​​ (Capital One Shopping)​.

ecomko has a sliding scale depending on the complexity and size of your current program or if you plan on launching an affiliate program.

We can give you a few choices when you speak with us, first we need to ensure your brand should be launched in an affiliate network. Book a meeting.

We can launch you for free in Impact please reach out to us to find out more.

Discover Innovation with the ecomko Affiliate Team: Pioneering Industry Firsts and Advanced Strategies

At ecomko, our team members are industry trailblazers. We were the first to integrate video into affiliate networks and introduce client mascots at affiliate conventions. Our strategic vision led to the inception of data-driven affiliate sub-stores, and we developed the pioneering AML (Affiliate Marketing Logic) strategy. AML revolutionizes media creation by grouping or segmenting based on affiliates' strongest marketing channels.

Guiding our innovations is Heather Paulson, a 20-year veteran and nominee for the Affiliate Summit Legend Award. Heather's leadership drives our commitment to technology-first affiliate strategies, ensuring we remain at the forefront of the industry.

Join ecomko and experience unmatched innovation and expertise in affiliate marketing.

Here is a pricing and feature comparison for CJ.com, LinkShare (Rakuten Advertising), and Impact.com, which are all prominent affiliate networks:

CJ.com (Commission Junction)

Pricing: No fixed pricing available publicly. Costs can vary based on the specific needs of the advertiser and the size of the campaign. Generally includes:

Setup Fee: Varies.

Commission: Advertisers pay commissions to affiliates for sales or leads generated.

Monthly Fees: Typically based on the number of affiliates, campaigns, and other services used.

Network Access Fee: A percentage of the commission paid to affiliates.

LinkShare (Rakuten Advertising)

Pricing: Specific pricing details are not publicly available, but typical costs include:

Setup Fee: Generally applies but is not specified.

Commission: Varies based on the advertiser's agreement with affiliates.

Monthly Fees: Can include costs for using advanced tools and analytics.

Network Access Fee: Usually a percentage of the affiliate commissions paid.

Impact.com

Pricing: Offers more transparency with its pricing structure:

Setup Fee: Varies depending on the size and scope of the campaign.

Monthly Subscription:

Starter Plan: $30/month for up to 10 partners.

Growth Plan: $300/month for up to 50 partners.

Enterprise Plan: Custom pricing for larger needs.

Commission: Customizable based on performance metrics.

Additional Costs: May include fees for additional features and integrations.

Features Comparison

CJ.com:

Robust tracking and reporting tools.

Access to a large network of affiliates.

Real-time analytics and insights.

Dedicated account management.

LinkShare (Rakuten Advertising):

Strong global presence with extensive reach.

Advanced affiliate intelligence tools.

AI-driven insights and predictions.

Access to exclusive consumer brands.

Impact.com:

Customizable and scalable affiliate programs.

Comprehensive partner management tools.

Real-time tracking and advanced analytics.

Extensive integrations with other marketing tools.

Summary

CJ.com and Rakuten Advertising (LinkShare) typically offer more customized pricing based on the specific needs and scale of the advertiser, while Impact.com provides more transparent and tiered pricing options suitable for various business sizes.

All three networks offer robust tools and analytics to help manage and optimize affiliate campaigns, though the specifics of these tools and their pricing can vary.

ecomko can get you network discounts, contact us before you speak to an affiliate network.

Content Publishers: These affiliates create and publish content such as articles, blogs, reviews, and videos that promote products or services.

Coupon and Deal Sites: Affiliates in this category focus on promoting discounts, deals, and coupons related to products or services.

Influencers: Influencers leverage their social media presence and audience to promote products or services to their followers.

Email Marketers: Affiliates who build email lists and send promotional emails to subscribers on behalf of brands.

Comparison and Review Sites: These affiliates provide comparisons, reviews, and recommendations of products or services, often helping consumers make purchasing decisions.

Loyalty and Reward Sites: Affiliates that offer rewards or cashback to consumers for purchasing products through their affiliate links.

Affiliate Networks: Networks act as intermediaries between affiliates and merchants, providing a platform for affiliates to find and promote various products or services.

Niche-Specific Affiliates: Affiliates who specialize in promoting products or services within a specific niche or industry, such as fashion, technology, health, etc.

Social Media Marketers: Affiliates who promote products or services through social media platforms like Facebook, Instagram, Twitter, etc.

PPC (Pay-Per-Click) Marketers: Affiliates who use paid advertising channels such as Google Ads, Bing Ads, or other PPC platforms to drive traffic and generate sales for affiliate products.

Software and App Developers: Affiliates who integrate affiliate marketing into software applications or mobile apps, earning commissions on referrals or in-app purchases.

Projected Affiliate Marketing Spend: U.S. affiliate marketing spend is expected to reach approximately $12 billion by 2030, reflecting the industry's rapid growth and increasing adoption by brands.

Share of Digital Ad Spend: Affiliate marketing is anticipated to account for around 20% of total digital marketing expenditures in the U.S. by 2030, highlighting its significant role in overall digital advertising strategies.

Revenue Generation: By 2030, affiliate marketing is projected to drive over $20 billion in sales in the U.S., showcasing its effectiveness in generating substantial revenue for businesses.

Growth Rate: The affiliate marketing industry in the U.S. is forecasted to experience a compound annual growth rate (CAGR) of 12% from 2021 to 2030, underscoring its steady and sustained expansion.

Retail Sector Impact: In the retail sector alone, affiliate marketing is expected to contribute to 30% of total online sales by 2030, demonstrating its critical importance in driving e-commerce growth and consumer purchases.

YES we do! As of 2024, TikTok Shop has become a significant platform for affiliate marketing, with thousands of affiliates actively promoting products. The platform allows users to earn commissions by promoting products through creative and engaging content​ (GrowMojo)​​ (Kalodata)​. While exact numbers are not disclosed, the growing popularity of TikTok Shop and its affiliate program suggests a rapidly expanding network of influencers and creators leveraging this opportunity​ (Kalodata)​​ (Monetized Future)​.

ecomko team members expertly leverage Shopify Collabs and a network of over one million influencers to manage brand influencer programs effectively.

By integrating Shopify Collabs, they seamlessly connect brands with the right influencers, streamlining the process of product promotion and collaboration. This integration allows for easy management of influencer relationships, campaign tracking, and performance analytics, ensuring that brands can monitor the success of their influencer marketing efforts in real-time. With a robust database of influencers, Ecomko is able to match brands with influencers who have the perfect audience demographic, maximizing the impact and reach of promotional campaigns.

The extensive network of over one million influencers is a key asset for Ecomko, providing brands with access to a diverse range of voices and content creators. Ecomko’s team utilizes this vast pool to tailor influencer selections based on specific brand goals, product types, and target markets. This targeted approach ensures that collaborations are highly relevant and resonate with the intended audience, driving engagement and conversions. By managing these relationships and campaigns through Shopify Collabs, Ecomko enhances efficiency and effectiveness, delivering measurable results and strong return on investment for brands seeking to amplify their presence through influencer marketing.

Some larger influencers and celebrities prefer to use Impact for tracking.